SECTION 1 – ADVERTISING - MARKETING STRATEGIES AND MODERN TECHNOLOGIES IN THE FIELD OF TELEVISION AND DIGITAL MEDIA
("Crystal" hall, International Hotel Tashkent)
Moderator: Elyar Kaldjanov - Director General o FE LLC McCANN TASHKENT
1. Valeriy Mashtakov - Partner of International Media Servis (Kazakhstan)
Theme: "Prospects for the development of television advertising in Uzbekistan"
2. Bagdat Kojakhmetov - General Director of the channel "31 Channel"
Theme: "Market challenges and focus on success"
3. Khamidillakhon Ismailov - Manager of product solutions at FE Huawei Tech Investment Tashkent
Theme: "IP TV market development in Uzbekistan from the point of view of modern technologies"
4. Alexey Verbitsky - Technical Director of LLC OPLAN Software
Theme: "OPLAN: automation solutions for airspace, TV production, sales and advertising effectiveness analysis"
5. Mikhail Shadrin - Head of multimedia department of SoftLab-NSC
Theme: "Questions of embedding advertising in digital television".
6. Yegor Tyagunov - Commercial Director at BIG NAME
Theme: "The problem of loudness on TV and options for its solution without losing the quality of the sound"